• Once a Year Sale. Everything 15% OFF
  • Introducing The NEW Pure Supps Range
  • Horleys Bars Sale. All Horleys Bars Discounted.
  • Elemental OxyShred Stack
What is your goal?
Build Lean Muscle
Build Mass
Improve Recovery
Lose Weight
Support Health
Check out these products >>
What is Tyrosine? Tyrosine is an amino acid that is used to make protein by microorganisms, plants, animals and human beings. Like other proteinogenic amino acids, tyrosine is consumed as part of a... View More >>
Latest Research - Do You Even Lift, Ladies?
Twenty years ago, women were slaving through hours of cardio each day to tone and shape their bodies, but the times have been changing. Once a near exclusively male domain, resistance training is... View More >>
Max's BetaPump Review
Max’s is one of NZ’s newest favourite brands, and they have recently decided to expand their product range with an entirely new series. Named the Lab Series, Max’s have deviated from their usual line. View More >>
6 Tips for Bulging Biceps
Arms, guns, pythons, whatever you want to call them, arms are one of the most prominent body parts. For many men, they are probably at the top of the list of things they want to show off most. But... View More >>
APS Mesomorph 2.0 Review
Everyone familiar with concentrated pre workout supplements, would know all about Mesomorph. With the banning of DMAA, APS too had to take their original Mesomorph back to the drawing board. Now... View More >>
Arginine is an amino acid that is involved in a variety of bodily processes. It is considered to be one of the more oldschool ingredients and it is hugely popular with bodybuilders for its potential.. View More >>